Election 2020-4

In this month long project, I worked as lead graphic designer during the ideation phase. Upon implementation, I built out templates in After Effects & Apple Motion for our stations to use while editing political news stories. This project started in 2020 and has been updated the past few years to support election content through 2024.

Challenge

To deliver a non-partisan political branding package to all of our stations throughout the country for the

2020 Presidential Election.

Research

Some of our stations prefer to use their affiliates political branding. This posed a challenge when building and delivering these political templates in a timely fashion.We sent out a survey to see if they would be willing to adopt a consolidated political brand. Our research showed that some stations were more willing than others.

Initial Design Concepts

We were trying to come up with an equal part red/blue look so we didn't show unintentional bias towards any political party.

AE title options

Feedback

We needed to give the stations a way to incorporate their affiliate brands. They were given After Effects, Vizrt, Chyron, and Motion templates to modify the political titling based on their needs. We also gave them some text options in case they didn't want to use the networks political logo.

Final Designs